Sury's Lang and Lit Class

Pop/ popular culture is a term which describes the lifestyle, ideas and tastes among a culture, specifically Western culture and it is predominantly apart of the younger society ( adolescents and young adults ). Despite the media’s ability to communicate and express information and ideas it also influences and creates pop culture, and through our study of pop culture, we can construct a deeper understanding of the media. There are four core concepts in media analysis; Media messages are constructed using creative techniques, but the construction process is invisible to viewers, readers, and listeners. This is statement is especially true in our society. As viewers of advertisements, we only see the final product but we do not see how an advertisement is produced. This can also be related to how the media shapes pop culture into what it wants it to be for the best attraction and it may be a false pretense of what the original pop culture actually is. For example, in the docum...

Our group was tasked with advertising a bike share program in Abu Dhabi.  The main appeals that we focused on in our presentation was the appeal to nurture and the appeal to achieve. We concluded that these would be the most effective appeals to utilise because the appeal to achieve can help persuade the citizens of Abu Dhabi to achieve a better lifestyle, a fitter body and a more environmentally friendly Abu Dhabi. The appeal to nurture was also used to bring an awareness to the lifestyle of younger citizens and children. Obesity rates are quite high in UAE and using these statistics which appeals to logos, we tried to persuade guardians to help better the lifestyle of their kids. As mentioned previously logos was used to bring an awareness to obesity rates in the aim of persuading parents to better the lifestyle of their kids. We also tried to implement ethos with the use of a famous cyclist to promote our bikes, trying to appeal to credibility and persuade the audience that ...

Through the image manipulation portrayed from this advertisement, it creates a powerful appeal to prominence and attention due to the use of diction “ Men talk about women, sports and cars. Women talk about men inside sports cars”. The manufacturer of this car Mercedes - Benz is also highly reputable for producing high-end luxury cars and consumers knowing of that reputation are more inclined to buy this car to possibly satisfy their desire of owning a sports car and to gain respect, social status and attention. In addition, this ad also evokes a sense of escape due to the serene background which leaves viewers with a sense of wonder. The diction used is also targeted towards  men and more specifically, appealing to men that are in need of prominence and attention. Additionally it persuades men to buy this car despite possible financial issues because it appeals to a man's desire to be recognised by a woman and to spark an attraction between a woman and man driving this vehicl...

Do you think that advertisers have a moral duty to avoid stereotyping people?  Advertisements and advertising is a prime form of marketing communication for companies, campaigns and organisations to make people aware of their product, services and message. Advertising has spread into many forms of media; television, newspapers, magazines, posters, billboards and social media platforms, thus it has become a norm in our society. As you may know, companies typically use advertisements to persuade people to buy their product, however advertising also has great potential in embedding false information of societal, racial and gender expectations and stereotypes in our minds. Unconsciously stereotyping in advertisements influence us to make inaccurate pretenses of other individuals and groups.  Advertisers are the primary culprits behind these deception however as much as it is the unjust thing to do, I do not believe that advertisers have a moral duty to avoid stereotyping peo...

In our current society, housework is common to be done by both  men and women, however it is still common to see women predominantly appearing in cleaning advertisements as the main " cleaner" of the ad. Due to historical gender stereotypes, women tend to be portrayed as the dominant gender that cleans the house and after her family. For example, in the second advertisement by Swiffer, the spokesmodel is dressed as a cultural icon called Rosie the riveter which represented women working in factories and shipyards in WWII.  In all of the ads, it appears as the spokesmodels are portrayed decoratively and in each advertisement, interpretation of these ads develops typical gender stereotypes. In the first two pictures, women are shown as the spokesmodel which tends to be typical in the cleaning products industry. It insinuates that women should be responsible for cleaning based off historical gender stereotypes of women usually obligated to do household chores. I...